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Tracking & Analytics Manager (m­­/­­f­­/­­d) 21.01.2022 Dr. August Oetker Nahrungsmittel KG Bielefeld
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Tracking & Analytics Manager (m/f/d)
Bielefeld
Aktualität: 21.01.2022

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21.01.2022, Dr. August Oetker Nahrungsmittel KG
Bielefeld
Tracking & Analytics Manager (m/f/d)
In this exciting position, you will be responsible for our global tracking and web analytics data strategy. You will develop and rollout tracking solutions as well as plan and implement best in class tracking and data concepts. You will define a global data layer structure for our web analytics and advertising tools. You will conceptualize, set up and measure a/b and multivariate tests. You will optimize data flows within our martech stack, introduce data quality standards and assure data quality. In your role you will be a proactive driver of change and digitalization.
You are excellent positioned, if you hold a degree in economics, data science or communications with focus in marketing or equivalent. You have gained relevant professional experience in digital marketing and analytics, ideally in an international FMCG environment. Your actions are characterized by analytical and entrepreneurial thinking. Moreover, besides a profound data experience, you show mastery of consumer-oriented, strategic marketing and web analytics tools. Your strengths include conceptual thinking, creativity, organisational talent and flexibility. In addition, your work is fact-based and you have a quick understanding of business goals and priorities. Furthermore, you developed the ability to work in a team, especially in intercultural-staffed teams.

Berufsfeld

Bundesland

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